Advanced
Media Analytics
Turn media coverage into clear, defensible numbers. Measure impact, sentiment, share of voice and show leadership exactly what your communication achieved.
Understand your communication performance in one place.
Daily Reporting
Start every morning with a concise overview of the most important media developments.
Periodic Media Analysis
Evaluate your communication performance across weeks, months, quarters or full years.
Mediaboard Insights
Track media KPIs, trends and performance data in an interactive dashboard.
Industry Dashboards
Benchmark your brand against competitors and monitor the wider market landscape.
PRIMe score
Measure media impact through relevance, sentiment, reach and content quality.
Benefits of Advanced Media Analytics
Measure communication impact
- Track visibility, sentiment, reach and share of voice
- Measure impact with PRIMe
- Show leadership what communication achieved
Spot trends, risks and opportunities
- Follow emerging topics and narratives
- Detect reputational risks early
- Discover market opportunities faster
Report with confidence
- Create daily, periodic and custom reports
- Use AI-generated briefings and summaries
- Support decisions with reliable media data
Tools for analysis and reporting
Start every day with the stories that matter
- Key coverage, brand mentions and topics from the last 24 hours
- Sentiment shifts and developments that need attention
- Clear summaries ready to read, share and act on
See media performance in real time
- Live dashboards with article volume, reach, GRP and key KPIs
- Sentiment, trends and topics tracked in one clear view
- Custom dashboards for brands, competitors and campaigns
Measure more than media volume
- One score based on relevance, sentiment, reach and content quality
- Clearer alternative to outdated AVE reporting
- Comparable results across brands, campaigns and time periods
Turn coverage into clear insight faster
- AI summaries from hundreds of articles in seconds
- Topic classification, sentiment support and key pattern detection
- Executive-ready reports powered by MAIA and PRIMe
Built for modern
communications teams
With Mediaboard, track your story, measure the impact, and put your brand in the spotlight with our core features
Get started in 30 seconds.
Understand your communication, measure impact, and make better decisions with Mediaboard.
What communication leaders say about Mediaboard
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Mediaboard gives us a clear daily overview of our media presence and helps us focus on what really matters.
Media monitoring and reporting are finally in one place, making our work faster and more data-driven.
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An intuitive and reliable platform with fast access to insights that support better communication work.
Mediaboard gives us a clear daily overview of our media presence and helps us focus on what really matters.
Media monitoring and reporting are finally in one place, making our work faster and more data-driven.
An intuitive and reliable platform with fast access to insights that support better communication work.
Trusted by 2 000+ companies:
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You ask questions, we answer.
What is advanced media analytics?
Advanced media analytics turns media coverage into insights, dashboards and reports. It helps teams understand what changed, why it matters and how communication activities affected reputation, visibility or campaign performance.
How is media analytics different from media monitoring?
Media monitoring shows what was published or said. Media analytics explains the meaning behind the coverage by looking at trends, sentiment, reach, share of voice, topics, competitors and communication impact.
What can I measure with Mediaboard analytics?
You can measure media volume, sentiment, reach, GRP, AVE, share of voice, topics, trends, campaign performance and PR impact. You can also compare brands, competitors, campaigns or time periods.
Can analytics help with reporting to leadership?
Yes. Analytics helps turn large amounts of coverage into clear reports, dashboards and summaries that leadership can understand. It is useful for proving communication impact and explaining media performance.
How does AI support media analytics?
AI can help summarize coverage, detect patterns, classify topics, support sentiment analysis and prepare reporting outputs faster. It reduces manual work and helps teams focus on interpretation and decisions.