We will introduce PRIMe, a new metric and the first tool on the Czech market to measure the effectiveness and quality of media communications in real time.
What will you learn during the webinar?
Why AVE and GRP are no longer enough, and what PRIMe does differently.
How the metric’s four pillars work: relevance, sentiment, reach and content quality.
What the final score looks like and how to use it in practice.
How PRIMe simplifies reporting, helps prove the value of your results and supports collaboration across the organization.
Who is the webinar for?
For anyone who works with media outputs and wants a clearer understanding of their impact:
🔹 PR teams and agencies
🔹 Marketing and brand management
🔹 Company leaders who want to see communication results in numbers
Speakers
🎙 Jan Pulkrabek – Head of Product
🎙 Zdenek Jodas – Head of Sales, Mediaboard
